The new McDonald’s restaurant on McConnell Drive in Wolverton was officially opened on Wednesday 28th November by the Mayor of Milton Keynes, Cllr Martin Petchey, and the Mayor of Wolverton, Cllr Ansar Hussain, bringing 110 new jobs to the local area.
The new restaurant is fully digitalised and offers customers more options on how they can order including via click and collect. The new mobile app is one of the latest innovations from McDonald’s focused on improving and enhancing the restaurant experience for customers. The app means that customers can order when and where they want and at their own pace, without having to queue. They can also redeem offers and access menu updates, customising them so it is tailored to their preference.
It’s simple – order, check in, pay & collect:
Franchisee Ken Tomkins, who now owns six restaurants in the local area and employs 637 staff, says of the new restaurant: “I’m delighted the new Wolverton restaurant is now open to the public.
I’m proud that with this restaurant we’re able to offer customers more choice as to how they enjoy their McDonald’s experience with this new digital store. McDonald’s is committed to harnessing digital innovation to provide our customers with the food they want, when and how they want it, as seen with the addition of mobile ordering. We anticipate ‘click and collect’ being very popular particularly when people are in a hurry and on-the-go.”
Other features also help customers enjoy their local restaurant in a way that works for them. Self-service kiosks mean visitors to the restaurant can order at a speed that suits them, while easily accessing nutritional information and making informed food choices.
The digitalisation of the restaurant has also made table service possible, with McDonald’s being the first in its category to offer this. The introduction of this service has also provided the crew with more opportunities to interact with customers and build valuable soft skills from working front of house. It also allows people driving past to come in and take a break from the road for some food.
Customers in certain areas of the UK are also able to enjoy McDonald’s from the comfort of their own homes, with the introduction of McDelivery to select locations last year.
Over 80% of McDonald’s restaurants across the country have been digitally transformed in the past three years, by the end of 2018, all McDonald’s restaurants in the UK will offer customers an enhanced digital McDonald’s experience. Other digital features in the restaurants include free to use tablets, interactive magic tables for children and mobile phone charging points.