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The Casino MK celebrates award nomination

Date Posted:21/10/2014

Casino MKThe Casino MK is celebrating after the Aspers Group was selected as the only European land-based casino operator to be nominated in the 2014 Global Gaming Awards.

Aspers’ innovative Aspire Xtra loyalty scheme was nominated for Best Customer Loyalty Program at the inaugural Global Gaming Awards, held at the Titian Ballroom, Venetian Palazzo Congress Centre in Las Vegas last month.

The Awards brought together the elite of the gaming industry, both offline and online. Companies were nominated based in their achievement of the past year, and judged by a panel of 50 industry leaders.

The Customer Loyalty category recognised programmes that not only offer incentives for customers, but give privileges that the customers would be delighted to receive. Aspers was shortlisted alongside some of the top names in international gaming, including the overall category winners MGM Resorts International.

Thanks to innovative technology introduced by Aspers, the Aspire Xtra loyalty scheme enables customers to receive instant freeplay rewards at both slot machines and Electronic Roulette terminals, removing the need for customers to first earn, then exchange points, in the traditional manual systems favoured by other UK casinos.

Luke Perkins, assistant general manager of The Casino MK, said; “We are incredibly proud to have been shortlisted in the prestigious Global Gaming Awards.”

“Customers are the back-bone of any business, and we’re committed to making visitors to the UK’s second Super Casino feel as valued and appreciated as possible. Since launching in August, more than 50% of customers have signed up for Aspire Xtra at The Casino MK, once again proving how Aspers is the UK leader when it comes to innovation and delivering customer value.”

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