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The White Company choose centre:mk for latest store

Date Posted:08/07/2014

The White Company Milton KeynesHermes Real Estate has announced that The White Company will be opening a new store at centre:mk.  The luxury lifestyle brand is taking a 3,922 sq ft unit on Silbury Arcade.
The news marks the first exclusive store from The White Company within the Milton Keynes catchment area.  It will join other recent additions to centre:mk, such as Dr Martens and Byron on Silbury Arcade, and will stock the brand's full range of bed, bath, clothing, fragrance and childrenswear.  Established in 1994 as a mail order business, The White Company now has more than 50 stores across the UK.
Speaking on behalf of centre:mk's joint owners, Hermes Real Estate and AustralianSuper, Gavin Murray, Asset Manager at Hermes Real Estate, said: “To have secured the first store from The White Company in the catchment is a great reflection of centre:mk 's appeal.  The White Company is the latest in a series of brands to not just recognise the dominance of centre:mk  within Milton Keynes, but its position as the first choice destination for consumers from across the region.”
“The White Company as a brand is synonymous with high quality store design, products and services, and their new store is a great complement to the existing line-up and other recent additions. The brand is also perfectly aligned to the affluent catchment, which has significant demand for premium retailers.”

Will Kernan, CEO of The White Company, added: “We are very pleased to be opening at centre:mk, which is our location of choice in the catchment.  We are in a prime location in the city's prime centre, which creates a great opportunity to reach a very large, affluent consumer audience.

“Our new regional flagship at centre:mk  will allow customers who currently shop online or travel elsewhere to enjoy the complete experience provided by The White Company.”